Orange S.A., formerly France Télécom S.A., is a French multinational telecommunications corporation. It employs about 170,000 people, 105,000 of them in France, and has 263 million customers worldwide. In 2012, the group had revenue of €43.5 billion. Its head office is in the 15th arrondissement of Paris, and the current CEO is Stéphane Richard. The company is a component of the Euro Stoxx 50 stock market index. Orange has been the company’s main brand for mobile, landline, internet and IPTV services since 2006. The brand originated in 1994 when Hutchison Whampoa acquired a controlling stake in Microtel Communications during the early 1990s and rebranded it as Orange. It became a subsidiary of Mannesmann in 1999 and was acquired by France Télécom in 2000. The company was rebranded as Orange in July 2013.
Desiring to improve the employer brand and hire new web advisors, Orange developped Massive Open Online Course about “how to become a web advisor ?” The course is available for every people in the world and not only Orange’s employees. Doing this, Orange take part of the digital transformation as a telco company.
The Learning Tribes team engineered in 5 weeks public MOOC with a strong community management before, during and after the course for the 15 000 learners. The MOOC was a great success with an astonishing completion rate of 33% (avg. 4%) and a strong engagement of the community with more than 450 posts on the forum per day.